UK Retail Sales Boosted by Falling Inflation and Euro 2024 Excitement

Supermarket spending rises as grocery inflation drops to its lowest level since 2021, driven by football fever and changing consumer habits.

Supermarket sales increased by 2.2% year-on-year over the four weeks to 7 July.
Grocery price inflation fell to 1.6%, the lowest since September 2021.
Football fans boosted beer sales by 13% on match days, with a 38% rise in no and low-alcohol beer.
Sales of fake tan rose by 16% amid a wet summer, while sun cream sales dropped by 10%.
Branded product sales outpaced own-label items, with a 3.6% increase compared to 2.7%.