Overview

• The rules take effect on October 1, limiting TV commercials for high fat, salt or sugar products to post‑21:00 slots and prohibiting internet advertising entirely.
• The Health Ministry estimates children’s diets will see a reduction of 7.2 billion calories as a result of the new limits.
• Officials expect the policy to deliver long‑term savings of several billion pounds for the NHS in treatment costs.
• The Labour government adopted the measure from its Conservative predecessor, and industry shifted marketing in advance of a statutory ban due in 2026.
• Authorities cite troubling indicators with about one in ten four‑year‑olds obese and one in five five‑year‑olds experiencing tooth decay, while consumer group Foodwatch urges Germany to follow suit.