UK Rejects 'Buy British' Campaign, Opts for Procurement Reforms Amid US Tariffs

The government prioritizes supporting domestic industries through targeted measures while maintaining open trade principles, despite public and political pressure.

Chancellor Rachel Reeves and Downing Street have declined to endorse a 'Buy British' campaign, emphasizing the risks of protectionism and trade wars.
Instead, the UK government is revising procurement rules to favor British companies in public contracts and strengthen existing support for domestic industries.
A recent Savanta poll revealed that 59% of Britons support a 'Buy British' initiative, with half reporting they are less likely to purchase US goods following new tariffs.
The Liberal Democrats criticized the government’s stance, calling it out of touch with public sentiment and an insult to businesses affected by US tariffs.
Negotiations for tariff exemptions with the US are advancing, as the UK seeks to balance domestic economic support with its commitment to global trade.