UK Regulators Propose Major Reforms to Baby Formula Industry

Recommendations aim to lower costs, improve transparency, and expand access for struggling families.

The Competition and Markets Authority (CMA) found that parents could save £300 annually by switching to lower-priced baby formula brands with the same nutritional benefits.
Proposals include introducing non-branded formula in hospitals, clearer nutritional labeling, and banning unverifiable claims on packaging.
The CMA recommends allowing parents to use loyalty points, vouchers, and gift cards to purchase baby formula, addressing barriers for low-income families.
A 25% price surge over two years has left many families struggling, with some resorting to watering down formula or turning to baby banks for help.
While the CMA stopped short of recommending price caps, it emphasized the need for government and industry action to address affordability and competition in a market dominated by three major companies.