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UK Regulator Urges SMS Designation for Microsoft and AWS Over Cloud Dominance

The CMA plans to deploy new digital markets powers in early 2026 to curb monopolistic licensing fees, boosting multicloud flexibility

Microsoft Azure
Microsoft is now the world’s second company to reach a $4 trillion valuation, due in large part to Azure’s success.
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UK watchdog flags Microsoft and Amazon for stifling cloud competition

Overview

  • The CMA’s final report finds Microsoft and AWS control up to 70% of UK cloud spending and wield significant unilateral power that harms competition.
  • The report cites technical and commercial obstacles, including Microsoft’s higher fees for running its software on rival clouds, as measures that lock customers in and weaken competition.
  • It recommends designating both firms as Strategic Market Status suppliers under the Digital Markets, Competition and Consumers Act 2024 to enable tailored interventions.
  • The CMA board will consider the SMS designation in early 2026, potentially imposing conduct requirements on pricing, licensing and interoperability.
  • Microsoft and AWS have disputed the findings as overlooking market dynamism, while Google Cloud and pro-competition advocates are calling for swift regulatory action.