Overview

• The CMA’s priority measures include legal requirements for default choice screens to make switching between search services easier
• Regulators want fair and non-discriminatory ranking of search results alongside mandatory data portability and greater ad-tech transparency
• Publishers could gain controls over how their content appears in search results and in AI-generated summaries to protect clickthrough traffic
• Google warned that the broad scope of potential interventions could hinder innovation and affect millions of users and over 200,000 UK businesses
• If approved by October 13, strategic market status under the Digital Markets, Competition and Consumers Act would empower the CMA to impose conduct requirements on Google