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UK Regulator Proposes Strategic Market Status for Apple and Google

Roadmaps aim to spur competition in mobile app stores, browsers and payment options before an October ruling.

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People walk past an Apple store in London, Britain, January 13, 2025. REUTERS/Isabel Infantes/File Photo
The Google logo is seen outside the company's offices in London, Britain, June 24, 2025. REUTERS/Carlos Jasso/File Photo
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Overview

  • The Competition and Markets Authority has proposed designating Apple and Google as having strategic market status for their mobile ecosystems under the Digital Markets, Competition and Consumers Act.
  • The SMS designation would allow the CMA to impose conduct requirements such as transparent app reviews, alternative payment methods and expanded browser choice to curb duopolistic practices.
  • Detailed roadmaps for each firm outline potential interventions on app store fees, ranking processes, interoperability and digital wallet access.
  • Both Apple and Google have formally objected, warning that the new rules could undermine privacy, security and hamper innovation.
  • A public consultation runs through August 20 ahead of a final SMS decision scheduled for October 22.