Overview
- Britain’s competition watchdog proposed requiring Google to give publishers a meaningful choice to exclude their content from AI-generated answers with clearer attribution and transparency.
- The CMA also wants enforceable rules to keep rankings fair, preventing preference for sites with advertising or other commercial ties to Google.
- The regulator proposed easier user controls on Android and Chrome to change the default search engine via clearer choice screens.
- The CMA says news sites have seen lower traffic since AI summaries began appearing atop some searches, reducing clicks to original articles and ad revenue.
- Google said it is exploring updated controls to let sites opt out of generative-AI results and will participate in the consultation, which runs until February 25.