Overview
- The Advertising Standards Authority ruled on February 18, 2026 that the advert must not appear again in its current form.
- Nine complaints about trivialising sexual violence were upheld, while two objections alleging drug promotion were rejected.
- The ruling cites lines such as “time for the puppet show” and “bite down on this, she’s going in dry” as creating an abusive, non‑consensual subtext.
- Activision Blizzard and pre‑clearance body Clearcast argued the spot was an implausible parody aimed at adults and approved with an ex‑kids timing restriction.
- The decision instructs Activision Blizzard UK to ensure future ads are socially responsible, and the banned spot remains viewable on YouTube despite the UK broadcast restriction.