Overview
- From 16 September, stations and trains are rolling out updated announcements and redesigned posters that keep the slogan but highlight BTP’s 61016 text number.
- New messages give clearer examples of what to report, yet the Department for Transport says the broadcast frequency is unchanged.
- The government is allocating nearly £17 million to Network Rail to improve connectivity so British Transport Police can access more real-time station CCTV and speed up investigations.
- Officials report over one million 61016 texts since 2013 and about 255,000 reports in the past year, with cited cases where texts plus CCTV led to convictions.
- Reaction remains split over the campaign’s tone and repetition, with past overuse acknowledged in some stations; one outlet reports a relaunch cost of about £400,000 and says new recordings use a human voice.