UK Ranked Second Most Attractive Nation for Global Investment in 2025

PwC's annual survey marks the UK’s highest-ever position, highlighting a boost in business confidence despite economic challenges.

The UK has surpassed Germany and China to become the second most attractive country for international investment, behind the United States, according to PwC's annual global CEO survey.
The survey, conducted with nearly 5,000 CEOs from 109 countries, reflects growing optimism in the UK’s economic outlook, with 61% of UK CEOs expecting growth in 2025 compared to 39% in 2023.
Chancellor Rachel Reeves welcomed the results as a 'vote of confidence' and emphasized that foreign investment would drive economic growth and improve living standards.
PwC highlighted the UK's relative stability and strengths in key sectors like technology, while cautioning that sustained growth requires consistent pro-business policies and avoiding complacency.
Adoption of artificial intelligence among UK businesses has surged, with 93% of CEOs reporting some use of AI, though only 36% expect profitability improvements from AI within the next year.