Overview

• The British Beer and Pub Association forecasts 2.6 million extra pints sold in UK pubs during UEFA Women’s Euro 2025, delivering around a £13 million economic boost.
• Pubs could be granted extended opening hours under ‘exceptional national significance’ rules if England or Wales reach the tournament’s semi-finals or final.
• As the kickoff nears, pubs are finalizing staffing and supply plans to accommodate a predicted influx of match-goers.
• The BBPA is pressing the government to cut beer duty further, noting that England and Wales currently pay the fourth-highest tax rates among competing nations.
• UEFA Women’s Euro 2025 starts in Switzerland on July 2, with England’s Lionesses and Wales scheduled to play their opening matches on July 5.