UK Pubs Face Guinness Shortages During Holiday Season

Surging demand for the Irish stout has led to rationing, leaving pub owners scrambling to secure supplies.

Pubs across Great Britain are reporting significant shortages of Guinness due to a sharp increase in consumer demand in the lead-up to Christmas.
Diageo, the parent company of Guinness, has imposed supply limits to manage distribution, citing a 20% year-on-year increase in keg sales.
Pub owners describe the shortage as critical, with some predicting they will run out of Guinness within a week despite efforts to stockpile kegs.
The rise in demand is attributed to younger drinkers embracing Guinness, influenced by social media trends and celebrity endorsements.
Experts say the shortage is likely temporary, as Guinness's short shelf life requires careful production planning to balance supply and demand.