UK Pubs Face Guinness Shortage During Holiday Season

A surge in demand for Guinness, driven by younger drinkers and viral trends, has led to rationing and stock depletion in British pubs.

Guinness sales in the UK have surged by over 20% in the past year, making it the top-selling beer of 2024 by volume.
The drink's rising popularity, especially among young people and women, has been fueled by social media trends and targeted marketing campaigns.
Pubs across Britain are rationing Guinness, with some running out completely, as supplier Diageo imposes limits to manage distribution during the festive period.
Pub owners have expressed frustration over the lack of communication from Diageo, criticizing the company for not anticipating the surge in demand earlier.
The shortage has highlighted generational tensions, with some traditional Guinness drinkers blaming the influx of new, occasional consumers for the supply issues.