Overview
- King’s College London/Ipsos reports 86% now see tension between immigrants and UK-born people, up from 74% in 2023.
- Overall, 84% say the country feels divided, with 50% saying culture is changing too fast and 48% preferring the country as it used to be.
- Pride has fallen to 46% from 56% in five years, and 48% now treat the term “woke” as an insult.
- Views on transgender rights have shifted markedly, with 39% saying they have gone too far and 19% saying they have not gone far enough.
- The August survey of 4,027 adults forms part of a longitudinal programme begun in 2020, and Ipsos pollsters caution that topline shifts mask important subgroup differences.