Overview

• The rebrand covers logo updates, a blue masthead, a turquoise dot, a refreshed header bar, footer, service navigation menu and cookie banner
• Contracts with M&C Saatchi were awarded under the previous government and two of three were completed by July 2024
• Reform UK’s Zia Yusuf and some civil servants criticised the project as a wasteful vanity exercise, questioning the value of minor graphic changes
• A government spokesman said the £532,000 spend was drawn from existing departmental budgets and supports a unified brand across web, mobile and app platforms
• After the website relaunch, the new identity will roll out to the forthcoming gov.uk App and gov.uk Chat services