Overview

• A PlayCasino analysis forecasts average pint prices climbing from £5.17 today to around £8 nationwide by 2030, with major cities seeing about £11 and tourist zones and stadiums up to £12–£13.
• Economic pressures driving the increases include higher living wage requirements, surging energy bills and stepped-up alcohol duties.
• Leading lager brands are set for steep hikes, with Peroni projected to rise to £11.33 and Heineken nearing £9.95 per pint by the end of the decade.
• Current surveys put the average cost of a standard pint at £5.17 across the UK and £6.10 in London, reflecting sustained post-pandemic inflation.
• Many pubs, already operating on tight margins, face a growing risk of closure without targeted support or duty relief.