Overview

• A OnePoll survey of 1,200 UK parents reported an average of 10 morning clashes each week, with parents winning only about half.
• The toughest flashpoints included bedtime resistance, messy rooms, getting children out of bed, TV-versus-homework disputes, tooth brushing, and eating a proper breakfast.
• More than half of respondents (53%) said term-time chaos has returned, and 36% find mornings harder to handle than bedtimes, often due to rushing out on time.
• Nearly 69% said they would welcome practical guidance to bring more structure to the start of the day, according to the Weetabix-commissioned research.
• Weetabix’s campaign includes a school visit in Sheffield and features Mo Farah, Leah Williamson and Ade Adepitan alongside Ennis-Hill sharing advice.