Overview
- The survey of 2,000 adults over 50 found 43% feel increasingly invisible in daily life, citing being overlooked in shops, customer service and medical settings.
- Respondents commonly identified age 56 as the point when society starts dismissing them as “has‑beens.”
- One in eight (12%) said age had cost them promotions or jobs, highlighting perceived workplace discrimination.
- Many reported more active lifestyles since 50, with 34% traveling more or taking longer trips, 23% boosting digital skills and 53% feeling freer to live as they choose.
- The findings were released alongside Staysure’s Dream Big campaign and contrasted with a separate poll of 1,000 adults in which 66% said older generations are “stuck in their ways.”