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UK Obesity Rules Take Effect, Forcing Chains to Curb Refills and Multi-Buy Deals

Ministers say the crackdown targets children’s diets to reduce long‑term NHS costs.

Overview

  • The HFSS regulations in force from 1 October restrict buy-one-get-one-free offers on less healthy items and end “bottomless” refills for high‑sugar drinks.
  • Toby Carvery removed full‑sugar Pepsi from self‑serve stations, confirming its unlimited refills are now sugar‑free.
  • Morrisons cafes excluded hot chocolate and mochas from free refills, while standard tea and coffee remain unaffected because sugar is not added before purchase.
  • Nando’s limited Coca‑Cola Classic to one glass per customer but kept bottomless low‑ or zero‑sugar options; JD Wetherspoon said it is reviewing its refill policy.
  • The package also includes a TV watershed for less healthy food advertising and an online promotions ban starting in January, with DHSC citing projected health gains and NHS savings.