Overview

• On August 3–4, UK television broadcasters pulled Coinbase’s two-minute musical advert “Everything Is Fine,” which lampooned Britain’s strikes, job losses and inflation while pitching crypto as a remedy.
• Clearcast, the industry body that vets TV ads, said the campaign breached the BCAP code by offering unsubstantiated economic claims and failing to include volatility or risk disclosures.
• Coinbase CEO Brian Armstrong condemned the ban on social media as censorship of an outdated financial mindset and highlighted that similar messaging aired in the United States without challenge.
• Online reactions to the advert were mixed, with some praising its critique of legacy finance and others accusing it of exaggerating UK conditions and misrepresenting cryptocurrency.
• In response to the UK block, Coinbase has announced plans to roll out comparable satirical ads in other markets, starting with the United States, to underscore crypto’s potential to modernize financial systems.