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UK MPs to vote on requiring supermarkets to disclose shrinkflation

The amendment compels supermarkets to display size reductions alongside higher unit prices for 60 days on affected products ahead of Wednesday’s vote

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Overview

  • The Product Regulation and Metrology Bill returns to the Commons on Wednesday for MPs to decide on the Liberal Democrats’ shrinkflation labelling amendment
  • Under the proposed change, large supermarkets would have to attach notices showing when product quantities have fallen and unit prices risen for a 60-day period
  • Compare the Market’s 2024 research found that staples such as digestive biscuits, butter, crisps and chocolate bars have shrunk in size while their cost per unit climbed
  • Liberal Democrat trade spokesman Clive Jones argued that mandating transparent labels will protect stretched household budgets from stealth price hikes during the cost-of-living crisis
  • Beyond shrinkflation, the bill grants post-Brexit powers to regulate measurements and labelling and preserves the imperial pint measure for draught beer, cider and milk