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UK Leads Global Investment Prospects, According to Deloitte CFO Survey

Finance chiefs rank Britain alongside India, citing increased risk appetite after the May UKUS trade agreement.

Buses cross Waterloo Bridge with the City of London financial district seen behind, in London, Britain, March 5, 2024. REUTERS/Toby Melville/File Photo
Washington, DC - February 27 : President Donald J Trump meets with British Prime Minister Keir Starmer in the Oval Office at the White House on Thursday, Feb 27, 2025 in Washington, DC. (Photo by Jabin Botsford/The Washington Post via Getty Images)
Deloitte’s quarterly survey of chief financial officers is closely watched

Overview

  • The Deloitte survey of 66 CFOs between June 16 and June 29 found a net +13% balance for the UK, matching India and surpassing the United States and Japan.
  • The United States’ attractiveness plunged to a net +2%, down sharply from +59% in late 2024.
  • A net 17% of finance chiefs said now is a good time to take on greater risk, up from 12% in the previous quarter.
  • Geopolitical uncertainty remained the top concern, though those reporting very high external risk dipped to 44% from 46%.
  • Analysts attribute the boost in UK sentiment to the May UKUS trade deal, which eased concerns over trade barriers.