UK Lawmakers Urge Premier League to Cut Gambling Ads

Current efforts to limit gambling sponsorships on shirts deemed insufficient, as they account for just 7% of all visible gambling advertising during matches.

UK lawmakers are urging the Premier League and other sporting bodies to reduce the volume of gambling advertisements in stadiums to protect children and those vulnerable to gambling addiction.
Despite the Premier League's agreement to prevent gambling sponsorships on the front of match shirts by the end of the 2025-26 season, the Culture, Media and Sport (CMS) Committee argues this will not significantly reduce the volume of betting adverts visible during a game.
A recent study cited by the CMS report shows that front-of-shirt gambling branding accounted for just 7% of all gambling advertising visible during ten broadcast matches.
The committee recommends a fresh code of conduct for sporting bodies, including a provision to reduce gambling adverts and dedicate space to messaging around safer gambling.
The committee also supports the government's plan to implement extra online protections for young adults through a lower stake limit and thresholds for triggering financial risk checks.