UK Launches TikTok Campaign to Deter Migrants
In a novel approach, the UK government enlists TikTok influencers to discourage migration, aiming to counteract people smugglers' narratives.
- The UK government plans to pay TikTok influencers from countries like Albania, Egypt, and Vietnam to discourage migration, highlighting the risks and realities of illegal entry.
- Influencers, including a rapper and lifestyle bloggers, will be paid up to £5,000 each to share content about Britain's strict immigration laws and the potential for deportation to Rwanda.
- The campaign is part of a £1 million advertising initiative, designed to communicate the challenges of illegal migration and the UK's stringent immigration policies.
- Some influencers, like Albanian TikToker Fabio Daja, have publicly rejected the idea of working with the UK government, citing sensitivity around the issue of migration.
- Critics argue that such deterrent campaigns have historically failed to reduce migration numbers, pointing to the need for safe and legal routes for asylum seekers.
Human Events 
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