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UK Launches Targeted Social Media Ads in France to Deter Channel Crossings

The campaign targets users in northern France following French approval.

Overview

  • Home Office ads on YouTube and Facebook are being served to users in northern France based on location and demographics in English, French, Arabic, Farsi and Pashto.
  • The messages warn that those arriving by small boat risk return to France under the July one‑in, one‑out pilot, which pairs each return with an approved legal admission from France.
  • Detentions of recent small‑boat arrivals began in early August, yet no returns have been completed, with Downing Street saying removals are expected later this month and ministers citing legal hurdles.
  • More than 29,000 people have crossed the Channel so far this year, with some reports putting crossings since Labour took office at over 50,000.
  • The CPS says it has intelligence that children are sometimes sedated before crossings, as the government also proposes a new offence targeting online adverts that promote illegal migration services.