Overview
- Department of Health and Social Care began the national push on September 22 with support from UKHSA and NHS England across TV, radio, outdoor and digital channels.
- Vaccinations are available now via GPs, community pharmacies and maternity services, with flu offered since early September, whooping cough from 20 weeks and RSV from 28 weeks.
- UKHSA data show just 35% of pregnant women received a flu jab last winter, around half took up RSV vaccination, and whooping cough uptake was 66% (rising to 71% in early 2025).
- Government figures cite 12 infant deaths from whooping cough since early 2024 and hundreds of hospitalisations from vaccine‑preventable illnesses.
- A second campaign phase in October will encourage people with long‑term conditions to get a flu jab as the NHS conducts winter ‘stress test’ exercises and targets care for the most vulnerable.