Overview
- The Department for Transport launched the nationwide campaign on 19 January 2026 across TV, radio, digital platforms and out-of-home channels.
- The Electric Car Grant offers £1,500 or £3,750 off eligible EVs priced up to £37,000, has supported more than 50,000 buyers, and is reported to have £1.8 billion in Budget backing.
- Government messaging highlights up to £1,400 a year in fuel and maintenance savings and access to more than 87,000 public charge points.
- Plans include 100,000 additional local public chargers and planning reforms to help residents without driveways install home chargers, with off-peak costs cited as low as 2p per mile.
- Industry data shows EVs accounted for roughly one in four new car sales in 2025, with groups such as Auto Trader and EVA England welcoming the push yet calling for further measures to make switching feasible for all drivers.