UK Launches First Nationwide Campaign to Curb Youth Vaping

The initiative includes influencer-led social media efforts, a Tobacco and Vapes Bill, and a decade-long study on vaping's health impacts.

The 'Love Your Lungs' campaign will feature influencers like Big Manny and Bodalia urging teenagers to avoid vaping through platforms like YouTube and Instagram.
The Tobacco and Vapes Bill will restrict child-targeted vape flavors, packaging, and advertising, while banning disposable vapes to address environmental concerns.
A landmark £62 million, 10-year study will track 100,000 young people aged 8-18 to analyze the long-term health effects of vaping.
Health experts warn that vaping can harm developing lungs and brains, with nicotine posing significant risks for teenagers.
The campaign and research aim to combat the rising trend of youth vaping, with one in four 11 to 15-year-olds reportedly having tried e-cigarettes.