Overview
- Ads for products high in fat, salt or sugar are barred on television from 5:30am to 9:00pm, with a full online ban at all times.
- Restrictions apply only to items in 13 government-listed categories that also score as less healthy under a nutrient profiling tool.
- Brand-only promotions remain allowed, as do ads for reformulated healthier versions of products.
- Outdoor advertising is outside the rules, including billboards, transport and retail sites.
- The mandate follows a voluntary blackout started on 1 October 2025, with ministers estimating 20,000 fewer childhood obesity cases and experts calling it one step in a broader prevention strategy.