Overview

• A TikTok creator documenting quiet streets and quoting locals who called tourism "cancerous" prompted British commenters to say they will choose other countries instead.
• Viewers cited plans to switch trips from Spain to Greece, Portugal, Italy or Hawaii after seeing footage and reading remarks such as "tourists ruined life" and "nobody is begging for tourists to come."
• Tour guides report a measurable downturn, with excursion sales falling about 20% this summer, according to Pedro Oliver of the College of Tour Guides.
• Industry figures warn that negative publicity is making visitors feel unwelcome, with nightlife association head Miguel Pérez-Marsá saying desired tourists are going elsewhere.
• Recent images from resorts like Benidorm show unusually empty seats and beaches during peak season, reinforcing perceptions of softer demand.