Overview

• Boden is offering 30% off all full-price dresses—over 400 styles—from linen tiers to maxi silhouettes with code 30WD, valid until June 8.
• The Sofia Trim Jersey Midi Dress has emerged as a bestseller for its comfy cotton-modal blend, flattering fit, scallop trim and handy pockets.
• Next’s Navy Blue Floral Print Puff Sleeve Midi (£36) and trio of ribbed bandeau midi dresses (£30 for three) have sold out in multiple colours and fits.
• River Island’s £59 Blue Long Sleeve Poplin Shirt Dress, cut and embroidered to mimic a £595 Zimmerman design, is drawing comparisons for its high-end look.
• Competitors like New Look, White Stuff and FatFace are also promoting versatile, affordable summer dresses, fueling a competitive sale environment across the UK high street.