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UK High-Street Retailers Slash Summer Dress Prices As Heatwave Boosts Demand

Retailers are aggressively discounting breathable cotton broderie dresses to clear summer stock as shoppers celebrate cooling comfort, stylish silhouettes; some note size inconsistencies.

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Overview

  • Record high temperatures have driven UK consumers to seek lightweight summer dresses made from linen and cotton blends across multiple high-street chains.
  • New Look has cut its 100% cotton Broderie Anglaise V-Neck Mini to £16.79–£20.99 and its Grey Smock Mini to £9.59, offering sizes 6 to 22 and a range of colours.
  • Next’s 100% Cotton V-Neck Jersey Mini is priced at £18, and its Sleeveless Drop Waist Midi sells for £28–£30 in sizes 6 to 26, earning praise for softness but mixed feedback on its tiered fit.
  • Roman’s Cotton Broderie Tiered Smock Dress is reduced to £32 in sizes 10 to 20 across four hues, while Boden’s Juliet Broderie Midi is half-price at £40, available in petite, regular and long lengths.
  • Shoppers applaud the comfort and flattering shapes of these sale dresses but frequently point out occasional length and sizing inconsistencies.