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UK High-Street Linen Dresses See Surging Demand as Shoppers Embrace Summer Staples

New Look and Boden lead the trend with versatile designs, strong reviews, and strategic promotions driving sales.

Overview

  • New Look’s £33.99 Linen-Look Shirred Waist Midi Shirt Dress continues to sell out in camel, navy, and orange, with black still available in all sizes (6-22).
  • The New Look dress, made from a linen-cotton-viscose blend, features a shirred waistband, button-down front, and leg slit, earning 4.7–5 star ratings for comfort and style.
  • Boden’s Anna Linen Tiered Midi Dress, priced at £115.60 with a 15% discount code, offers eight colours and inclusive sizing options, praised for its quality and versatility.
  • Shoppers commend Boden’s dress for its timeless design and functional features like puff sleeves, tiered skirt, and pockets, though some note its low neckline may not suit all tastes.
  • The popularity of linen dresses highlights their appeal as breathable, adaptable summer wardrobe essentials, with UK retailers balancing affordability and premium options.