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UK Grocers Escalate Christmas Chocolate Price War as Sainsbury’s Flash Deals End Today

Loyalty pricing pulls popular tubs under £5 across several chains.

Overview

  • Sainsbury’s Nectar offer wraps up today, with Cadbury pouches scanning at 97p, Heroes and Roses tubs at £4.50, and large Milk Tray boxes at £5.50, according to The Sun.
  • Tesco and Sainsbury’s have been running sub‑£5 prices on 550g tubs like Quality Street, Roses, Heroes and Celebrations for loyalty‑card holders, with Tesco reported as low as £3.95 online and £2.95 in selected stores last week.
  • Asda features some of the lowest shelf prices without a loyalty card in comparisons, including Celebrations tubs around £4.42 and sharp pricing on other formats reported by The Scottish Sun.
  • Marks & Spencer’s 1.2kg Big Mix tin is on sale for £12, with a 650g variant listed on Ocado at about £7, and shopper posts praise the range as a strong alternative to Quality Street.
  • Discount chain B&M has cut Cadbury Christmas Selection Packs (78g) to £1.29 and is undercutting rivals on several stocking fillers, per reports from Manchester Evening News and the Mirror.