Overview

• Health Secretary Wes Streeting joined Joe Wicks at Ripple Primary School on July 14 for the official launch before the series premiere.
• Backed by the government’s ten-year NHS plan, ten five-minute episodes will be released weekly throughout the summer holidays.
• Activate features animated workouts guided by a Joe Wicks avatar and original characters to disrupt passive screen time.
• BAFTA-winning Studio AKA produced the series with music from Universal Music, including Elton John’s “I’m Still Standing.”
• The initiative aims to counter data showing over 20% of primary pupils leave school obese by making movement accessible and fun.