Overview

• Ministers are exploring 'partial restrictions' that could ban alcohol adverts before the 9pm watershed and prohibit paid online promotions
• Health Secretary Wes Streeting will unveil the measures next week as part of his 10-year health plan aimed at prevention
• Campaigners including Alcohol Change UK back the proposals, citing alcohol as a major health pollutant and urging stronger youth safeguards
• Officials have ruled out including minimum unit pricing in the final health plan despite earlier consideration of the policy
• Industry bodies warn the advertising curbs could deliver a hammer blow to pubs and beer firms and spur unintended consequences for struggling businesses