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UK Gambling Regulator Accuses Meta of Letting Illegal Gambling Ads Run

Officials urge proactive use of ad-library and keyword tools to block promotions that bypass GamStop self-exclusion.

Overview

  • Executive director Tim Miller used a Jan. 19 speech at ICE Barcelona to call Meta's claim of ignorance about such ads "simply false."
  • Searches of Meta’s public ad library for phrases like "Not on GamStop" surfaced promotions for operators that lack required UK licensing.
  • GamStop integration is mandatory for UK-licensed online gambling, and ads touting workarounds indicate deliberate evasion of consumer safeguards.
  • Regulators say Meta suggested authorities use AI to find and report violations, a reactive approach the commission argues should be replaced by proactive blocking.
  • No fines or formal enforcement actions were announced, Meta did not immediately comment, and officials note similar illegal-gambling ads have appeared in other countries.