Overview

• Britain’s ambassador to the U.S., Peter Mandelson, said he has made “a big pitch” for the game to be staged in the U.K. and wants it announced during his tenure.
• Front Office Sports reported multiple sources believe an inaugural international Super Bowl could top a new media-rights bundle worth billions, and some TV executives expect the league to explore early opt-outs around 2029–2030.
• Commissioner Roger Goodell has promoted international growth and last year said an overseas Super Bowl would not surprise him, though the NFL offered no new comment.
• Media consultant John Kosner floated a weekly 9:30 a.m. ET U.S. window for Europe-based games and called London a strong candidate, implying an afternoon ET Super Bowl kickoff.
• Key hurdles include time-zone shifts and the loss of an estimated $500 million–$1 billion in host-city impact, and the next three Super Bowls are set for Santa Clara (2026), Inglewood (2027) and Atlanta (2028).