Overview
- The rules, now in force, bar paid junk‑food advertising online at all times and block TV adverts for less healthy products between 5:30 a.m. and 9 p.m.
- Coverage is determined by a nutrient‑profiling tool across 13 categories linked to childhood obesity, affecting items from sweets and soft drinks to pizzas and some cereals.
- The government projects the restrictions could prevent about 20,000 cases of childhood obesity, with the health minister citing reduced exposure as the goal.
- Campaigners highlight a brand‑advertising exemption that permits logo‑only promotions, with calls from Anna Taylor, Dev Sharma and Dr Kath McCullough to close the loophole.
- Experts warn marketing is shifting to outdoor and in‑store channels, noting a 28% rise in outdoor ad spend since 2021, while industry groups point to reformulation progress and seek clearer guidance; an Indian editorial urges similar curbs.