UK Digital Magazine Sales Rise Amid Overall Circulation Decline

The surge in digital magazine sales, driven by bundled subscriptions, contrasts with the overall 12.4% drop in UK magazine circulation in 2023.

Digital sales of UK magazines increased by 15.4% year on year, reaching an average of 2.6 million per edition.
Bundled subscriptions, similar to Spotify, significantly contributed to the growth in digital sales, accounting for 1.2 million of the total digital circulation.
The Economist remains the top digital edition with sales of 966,947, despite a 2.3% decrease from the previous year.
Overall UK consumer magazine circulation fell by 12.4%, with a combined average monthly circulation of 21 million in 2023.
Several BBC-branded magazines and The Economist's Espresso daily digital edition saw notable growth in digital circulation.