UK Court Permits £13.6 Billion Adtech Lawsuit Against Google
Google faces allegations of anti-competitive practices in a landmark case brought by UK publishers.
- The Competition Appeal Tribunal ruled that the lawsuit against Google can proceed to trial.
- Ad Tech Collective Action claims Google abused its dominance, causing financial harm to online publishers.
- Google's attempts to dismiss the case as 'incoherent' were rejected by the tribunal.
- The lawsuit is part of broader regulatory scrutiny of Google's adtech practices in the UK, Europe, and the US.
- The case represents a significant legal challenge with potential implications for the digital advertising market.