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UK Court Permits £13.6 Billion Adtech Lawsuit Against Google

Google faces allegations of anti-competitive practices in a landmark case brought by UK publishers.

  • The Competition Appeal Tribunal ruled that the lawsuit against Google can proceed to trial.
  • Ad Tech Collective Action claims Google abused its dominance, causing financial harm to online publishers.
  • Google's attempts to dismiss the case as 'incoherent' were rejected by the tribunal.
  • The lawsuit is part of broader regulatory scrutiny of Google's adtech practices in the UK, Europe, and the US.
  • The case represents a significant legal challenge with potential implications for the digital advertising market.
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