Overview

• More than 90 local authority fostering services are collaborating on The Run, a short film produced by ReelTwentyFive as part of a UK-wide recruitment drive.
• Dorset Council formally backed the launch and highlighted the goal of keeping children close to their communities through local foster placements.
• Cumbria Fostering is using the film to encourage residents to come forward, stressing available training, guidance, and peer networks for new carers.
• East Riding of Yorkshire Council joined the campaign, promoting the film to widen the pool of people considering fostering in the region.
• Project director Rachel Brown framed the shortage of foster carers as a national emergency and said the film is designed to prompt immediate public action.