Overview

• Sandbanks remains the priciest seaside town at an average £1,282,565 asking price, down 3% from last year.
• Canford Cliffs ranks second with an average asking price of £974,635, reflecting a 9% annual fall.
• Across the 50 most expensive coastal areas, average prices have dipped 1% despite buyer demand climbing 8% year-on-year.
• Affordable markets like Saltcoats and Peterlee lead growth with 13% and 6% gains respectively, outpacing national averages.
• Long-term coastal values rose 18% between 2019 and 2024 before new tax levies on second homes and holiday lets cooled high-end markets.