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UK Broadband Providers Set 2026 Price Rises as Switch Incentives Intensify

Transparent, pre‑stated uplifts under Ofcom rules shift the balance toward switching for those facing higher bills.

Overview

  • Most major providers have set flat monthly uplifts for 2026 — typically around £3–£4 — with BT, EE, Plusnet and Virgin Media at £4, Vodafone at £3.50, Community Fibre at £2 and Three at £2.
  • Sky and Now Broadband state prices may change during the term but have not specified amounts, which would trigger notice and exit rights if any rise exceeds what was declared.
  • Under Ofcom’s rule, increases must be disclosed at sign‑up in pounds and pence, with 30 days’ notice and the right to leave penalty‑free if a higher increase is imposed.
  • Switching incentives are escalating, with EE offering up to £300 to cover early‑exit fees and Sky up to £200, which requires proof of payments within 90 days of activation.
  • Consumers are urged to check contract small print and postcode availability, as some fixed‑price or older deals differ and choices depend on Openreach versus Virgin Media networks.