Overview

• The UK government’s Electric Vehicle Grant will reduce the list price of new EVs under £37,000 by up to £3,750, with eligible models to be confirmed in August.
• Volvo Car UK and local dealers including Listers Volvo Worcester and Volvo Cars Shrewsbury have introduced self-funded grants of up to £1,500 on the EX30, cutting its starting price to £31,560 across purchase and finance options.
• Hyundai, MG Motor UK, Alfa Romeo UK and GWM UK have preemptively unveiled their own EV incentive schemes, offering discounts from £1,500 to £3,750 on models such as the Hyundai Inster, MG4, Junior Elettrica and ORA 03.
• Manufacturers have rolled out these interim incentives to sustain sales momentum and respond to surging electric-vehicle inquiries stalled by uncertainties around the government’s eligibility list.
• These corporate-led grants illustrate how automaker pricing and marketing strategies are adapting to support the UK’s goal of banning new petrol and diesel car sales by 2030.