Overview
- Average asking price reached £368,031 after a £9,893 monthly rise, the largest January increase in Rightmove’s 25-year series.
- Buyer interest and supply surged after Christmas, with enquiries up 57% and new listings up 81% compared with the prior two weeks.
- Homes for sale are at their highest seasonal level since 2014, and about one-third of existing listings have already had price reductions.
- Recent lender cuts have improved affordability, though Rightmove’s mortgage expert expects rates to remain broadly steady for the next few months.
- Most regions posted monthly gains, but the East Midlands and Scotland fell as prices edged 0.5% higher year-on-year; separately, Hamptons reports newly agreed rents fell 0.7% in 2025.