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UK Ambassador Steps Up Bid to Bring the Super Bowl to Britain

The push coincides with the NFL’s global expansion drive under Roger Goodell.

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Super Bowl is watched by over 100 million fans on television.
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Overview

  • Peter Mandelson said he has made a "big pitch" for Britain to host the NFL’s first Super Bowl outside the United States and wants it announced during his ambassadorship.
  • Roger Goodell has signaled openness to an international Super Bowl as part of an expansion plan aimed at $25 billion in revenue, with seven regular-season games scheduled overseas in 2025.
  • Media consultants told Front Office Sports that a London Super Bowl could anchor a multibillion-dollar international rights package likely to draw bids from major broadcasters and tech platforms.
  • Holding the game in the U.K. would require addressing a five-hour time difference and could shift the traditional U.S. kickoff to the afternoon, while potentially moving economic benefits away from U.S. host cities.
  • The league has not committed to a relocation, with Super Bowls awarded through 2028, and early fan reactions include sharp pushback over tradition, travel and scheduling.