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UK Ambassador Presses Case for London Super Bowl as NFL Pursues Global Growth

The league has not committed to an overseas game, with Super Bowls through 2028 already assigned.

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Super Bowl is watched by over 100 million fans on television.

Overview

  • UK ambassador Peter Mandelson said he has made a “big pitch” for the first Super Bowl outside the United States to be staged in Britain, speaking at the Chicago Council on Global Affairs.
  • Commissioner Roger Goodell has previously discussed the possibility of an international Super Bowl within the NFL’s broader expansion strategy and revenue goals, according to industry reporting.
  • Analysts say a London game would likely require an earlier U.S. kickoff due to a five-to-eight-hour time difference from Eastern and Pacific time zones, raising questions about audience size and ad revenue.
  • Practical hurdles persist, including the NFL’s tradition of awarding host duties to U.S. franchise cities, the absence of a London team, and confirmed sites at Levi’s Stadium (2026), SoFi Stadium (2027), and Mercedes‑Benz Stadium (2028).
  • London Mayor Sadiq Khan has voiced support for hosting, while many U.S. fans and commentators have pushed back against moving the event overseas.