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UK Age-Verification Rules Drive Record VPN Adoption

Regulators are weighing measures to block VPN promotions as Ofcom enforces ID-based checks on adult content under threat of multi-million-pound fines.

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Overview

  • Ofcom began enforcing mandatory ID-based age checks on adult and high-risk content on July 25, threatening fines up to £18 million or 10 percent of global revenue for non-compliant platforms.
  • Proton VPN reported a 1,800 percent rise in UK sign-ups and NordVPN saw subscription sales jump by 1,000 percent following rule enforcement.
  • VPN apps occupied five of the top ten free spots on the UK App Store over the weekend, with Proton VPN overtaking ChatGPT as the top free app.
  • A petition calling for repeal of the Online Safety Act has surpassed 280,000 signatures on the UK Parliament website.
  • Ofcom director Oliver Griffiths acknowledged that determined users could bypass the checks, prompting calls to curb VPN-promoting content.